So if those IMOs contain shorter carbohydrates, they may indeed be broken down and used. Enter Quest bars. It’s frightening how many times I’ve noticed major discrepancies in the macro breakdown on food labels that are likely leading hundreds of people astray. Nevertheless, Quest’s branding and packaging “is designed to—and does—deceive, mislead, and defraud” customers, the lawsuit alleges, arguing that the product falls short of consumers’ reasonable expectations. Along the same lines, the product’s stevia and sucralose ingredients are “non-nutritive sweeteners” that are inconsistent with the nutritive carbohydrate sweeteners, such as sucrose and corn syrup, contained in white chocolate, the suit says. How do we know if those IMOs are unlikely to be broken down? Prev Article. Moreover, the presence of “cocoa butter” in the product’s ingredients list additionally separates the term “flavor” from “white chocolate” in consumers’ minds, the case claims. Apparently the complaint is that the fiber and calories labeled are significantly inaccurate (which were huge points of marketing for them), amongst some other things. Most of us are pretty familiar with fiber. Conversely, if we have a long chain (made up of say, 10 glucose molecules), then we are many bond-breaks away from a single, usable glucose molecule. Although the representations on the protein bar’s packaging give consumers the impression that the product contains white chocolate, “it does not contain any,” according to the suit. 1 of those grams is accounted for as a sugar, but we don’t know from which ingredients are contributing these carbohydrates. But it’s pretty close). Foods that contribute fiber to our diet help us maintain a feeling of fullness and aid in healthy gastrointestinal processes. As we discussed above, those glucose molecules connect together to form carbohydrates. The answer would depend greatly on the length of those carbohydrates in the IMO mixture. Change ), You are commenting using your Facebook account. What a wonderful resource. Love this blog. is a group of online professionals (designers, developers and writers) with years of experience in the legal industry. One that contains a reasonable amount of protein, is low in sugar, reasonably low in carbohydrates, and high in fiber. It’s frightening how many times I’ve noticed major discrepancies in the macro breakdown on food labels that are likely leading hundreds of people … That document contains a ton of info, as well as the references to some relevant scientific studies to get you started. Isomalto-oligosaccharides are simply products of starch once it has been broken down. IMOs are one of these products of starch breakdown and their sugar units are connected by bonds that are resistant to being broken down by the bacteria in our gut. However, it is unclear to me if Quest Bar labels account for this. I’m a big believer in being critical of food labels and non-scientific opinions on the web. And thanks too for the Khan Academy link! As the lawsuit tells it, the “milk protein isolate” and “whey protein isolate” included in Quest protein bars are “not acceptable dairy ingredients” in a white chocolate product. Oh, and actually tastes good! When IMOs are indeed created, they are created in a way that is simply a manipulation of a process that already occurs. Now remember how I’ve said that those hard-to-break bonds are just that, hard (but not impossible) to break? Yes! Well, the shorter the carbohydrate chain, the closer the carbohydrate is to becoming a glucose molecule. Why does the number beside carbohydrate not match the “net/active carb” claim on those Quest Bars? What I’m trying to get at is that the Quest people may be accounting for the partial digestion of some of those IMOs by listing these net carbs. So, where does that leave us? And don’t even get me started on how good the Chocolate Chip Cookie Dough tastes. So what does this mean when we consume them? Erin works primarily on’s newswire, reporting on cases as they happen. It’s really, really hard to find a good protein bar. The lawsuit goes on to argue that the “Flavor” term on Quest protein bars’ front label is closer in proximity to “Raspberry” than “White Chocolate” even though the ingredients list includes both raspberries and “natural flavors.” Consumers viewing the label will assume that the term applies to raspberries instead of white chocolate, furthering their mistaken belief that the product contains real white chocolate, the case alleges. While macros and taste (hello chunks of chocolate!) But be mindful that your body may be getting more than 3 grams of carbohydrates out of them and you may not be getting all those fiber grams. Please download the PDF to view it: Download PDF. ( Log Out /  The case claims that had consumers known the truth about the product’s ingredients, they would not have bought Quest protein bars—or would have paid less for them. Fill in your details below or click an icon to log in: You are commenting using your account. Clear and simple and with the only sensible conclusion! ( Log Out /  One ingredient that stands out when we look at the label of Quest Bars is isomalto-oligosaccharides (IMOs). Here's where things get fun. When starch is broken down, the result is smaller carbohydrates. Yesterday, a followup story was posted that included what appears to be the full lab report ( direct PDF link) that "proves" the claims of higher calorie and lower fiber content. If you’re keen on learning all about the details behind this process, check out some of the awesome videos on Khan Academy. This leaves us with that “net/active carb” number of only 3 grams.

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